dhoni’s decision to invest in khatabook comes at a period when 2 crore registered merchants were reached by the business on its device.
The company has established ambitious growth goals across smaller towns and villages.
Speaking about the new collaboration, Khatabook co-founder and CEO Ravish Naresh said “We are pleased to welcome Mahi to the Khatabook team.
Commenting on this partnership, MS Dhoni said, “At grassroots stage, there are several new-age companies in the world, just a few like Khatabook, making a difference.
speaking of the company’s ambitions to extend its market share through this partnership, ved prakash, vp marketing, khatabook said, “the initial growth of khatabook came organically and we now have a market penetration of 25-30%. Now the aim is to boost trust and efficiency on a large scale. that’s why doing our brand strategy with dhoni is a perfect match.
Arun Pandey, Rhiti Sports CMD, pleased with the partnership, said “Khatabook has revolutionized the ways mid- and small-scale merchants do business in our region, in particular minimizing human errors in day-to-day accounting transactions.
Today the Khatabook software is used by merchants throughout 5000+ Indian towns.
Having completely automated the country’s conventional market ledger mechanism, the software lets 2 crore Indian merchants each save more than 700 active working hours each year.
This content was originally published here.