MS Dhoni invests in India’s fastest rising fintech firm, Khatabook

khatabook, which is revolutionizing india’s small business accounting cycle, today revealed a strategic alliance with international cricketer and former india captain, mahendra singh dhoni.

dhoni’s decision to invest in khatabook comes at a period when 2 crore registered merchants were reached by the business on its device.

The company has established ambitious growth goals across smaller towns and villages.

Speaking about the new collaboration, Khatabook co-founder and CEO Ravish Naresh said “We are pleased to welcome Mahi to the Khatabook team.

Commenting on this partnership, MS Dhoni said, “At grassroots stage, there are several new-age companies in the world, just a few like Khatabook, making a difference.

speaking of the company’s ambitions to extend its market share through this partnership, ved prakash, vp marketing, khatabook said, “the initial growth of khatabook came organically and we now have a market penetration of 25-30%. Now the aim is to boost trust and efficiency on a large scale. that’s why doing our brand strategy with dhoni is a perfect match.

Arun Pandey, Rhiti Sports CMD, pleased with the partnership, said “Khatabook has revolutionized the ways mid- and small-scale merchants do business in our region, in particular minimizing human errors in day-to-day accounting transactions.

Today the Khatabook software is used by merchants throughout 5000+ Indian towns.

Having completely automated the country’s conventional market ledger mechanism, the software lets 2 crore Indian merchants each save more than 700 active working hours each year.

Press Release

MAM

MS Dhoni

Ravish Naresh

India’s most successful cricket captain will also be the brand ambassador of the startup