Influencer engagement: Nano-influencers are the clear winners

Currently, estimates set global revenues for influencer marketing somewhere between $ 2.38 billion and $ 10 billion. Yes, it is a dramatic range. However, regardless of where the real number is, it is an enormous sum to an industry that virtually did not exist ten years ago and shows that marketers involve it with much cash. However, to whom is all that money going? With metrics not established…